Our story

Where the name begins — and why it matters

Panta Rei (Πάντα ῥεῖ) is more than a pretty phrase. In Greek philosophy it conveys that all things are in constant motion—rivers, seasons, ideas, even skin itself. We’ve adopted that mindset for every product we make: nothing stands still, creativity never dams up.

Handcrafted, small batch home + body care │ simple ingredients │ rooted in nature — that’s the everyday expression of the Panta Rei philosophy.

In formulating handcrafted soap and other products, we welcome change—new swirls, new clays, new global ingredients.

In our small‑batch skincare lab we test, tweak, and improve week after week.

 

Local + global = “glocal” sourcing

We champion New England—raw goat milk from a family farm a few towns over, garden herbs from our own beds—but the flow of inspiration crosses oceans:

Camel‑milk powder from Rajasthan lends silky proteins.

Unrefined shea butter from a women‑run co‑op in Ghana brings vitamin‑rich nourishment.

Purple Brazilian clay, Italian olive oil, Madagascan vanilla, West African indigo, Peruvian cacao—each ingredient tells the story of its land and supports the community that harvests it.

This glocal palette lets us craft luxury natural soaps you won’t find in big‑box aisles and strengthens small producers worldwide.

 

Inside the lab — creativity without a dam

Walk into our Panta Rei Lab and you’ll see racks of experimental bars, custom molds shaped like geodes and koi, jars of turmeric, spirulina, rose clay, ultramarine violet, and Dead Sea mud. We pour, layer, stamp, and carve until a one‑off “flow batch” earns rave reviews from guests—then we release it online. Limited batches sell out fast; others graduate to our Signature line of botanical, clay‑colored, artisan soaps.

 

Mission

To craft upscale yet down‑to‑earth bath and body essentials that celebrate constant creativity, sustainable “glocal” sourcing, and the simple pleasure of a bar that feels as good as it looks.

 

Ethos

Principle

How We Live It

Everything flows

We innovate weekly—no recipe is sacred, every batch can evolve.

Glocal respect

Local first, global always—with fair‑trade partners from India to Ghana.

Nature’s palette

We color with mineral clays and fruit/veg powders.

Hand first, machine last

Every bar is poured, cut, and wrapped by human hands in New Durham, NH.


 

Stay, shop, flow

Planning a getaway? Reserve a room at Top of the Ridge Farm for panoramic mountain views, hearty Italian‑inspired breakfasts, and first dibs on lab exclusives.

Already dreaming of lather? Shop our latest goat milk, camel milk, and shea butter soaps and let the flow tell your story—wherever you are.